Obviously Fresh is Matt Mathews’ non-toxic laundry detergent that gets your clothes clean as hell without any of the sketchy stuff. Tough on dirt, gentle on skin, and unapologetically fresh—this is the detergent that makes people think you’ve got your life together (even if you don’t).

Powered by safe and clean ingredients - free from harsh chemicals, Obviously Fresh delivers a deep clean while leaving your clothes soft, fresh, and ready for compliments.

Safe for HE Machines and Septic tanks!!!

32 Large Loads | 64 Small Loads

Choose your vibe:

Desert Sage – earthy, warm, and effortlessly cool
Coastal Breeze – crisp, airy, and straight-up refreshing
Fresh Linen – classic, clean, and forever a favorite
Unscented – zero fragrance, maximum clean

INGREDIENTS: Sodium Carbonate, Sodium Bicarbonate, Magnesium Sulfate, Citric Acid, Phthalate-Free Fragrance.

Not sure which one’s your scent? Grab the Sample Set and test them out before committing—because choosing a signature laundry smell is serious business.

FOR THE HOME

OBVIOUSLY FRESH | Non-Toxic Laundry Detergent